Greggs BAU

I co-led the creation of all reactive and BAU content for Greggs across all their social channels (X, Threads, TikTok, Instagram and Facebook), always staying true to their fun, silly and unmistakably British TOV. Greggs’ TikTok account was relatively new, but in just a few months, it gained more than 130k+ followers, and we established the brand as a social trendsetter.

Role: concepting, creative direction, copywriting, content creation