Greggs x Pinterest

In collaboration with Pinterest, we created a series of portraits, featuring Greggs’ biggest fans – members of the Greggs Society, a student fan club at Newcastle University. The portraits showcase 12 different looks for 2025, each inspired by Greggs and a trend from Pinterest’s annual trend report, Pinterest Predicts. They were photographed by Portrait of Britain Award winner, Megan Jepson, and turned into a limited-edition calendar.

Role: concepting, copywriting